ROCKY MOUNTAIN HIG COM USD0.001 (OTCMKTS:RMHB) is a penny play in the hemp-infused beverage space that has started to engage increasing focus among traders and investors on the OTC as prices get a little traction in bounce mode in recent weeks. The company is doing some innovative things of late, exemplified by the company’s recent announcement that it entered into an agreement with Beasley Media Group, Inc. to provide geofencing services to the Company to drive customer traffic to retailers who carry Rocky Mountain High Beverages in their stores.
As covered in the company’s most recent release, they will roll out this new hyperlocal targeted marketing to the Southern California market through its partnership with Statewide Beverage Company. The chart shows 63% added to share values of the name over the past month of action. The situation may be worth watching. RMHB has evidenced sudden upward volatility on many prior occasions. What’s more, the name has witnessed a pop in interest, as transaction volume levels have recently pushed 88% over the long run average.
ROCKY MOUNTAIN HIG COM USD0.001 (OTCMKTS:RMHB) trumpets itself as a company that develops, manufactures, markets, and distributes hemp-infused food and beverage products.
The company offers hemp-infused beverages, including energy drinks, black tea, and lemonade; hemp-infused edibles, such as energy bars; and hemp-infused energy shots and coffee shots. It is also developing wine based ready-to-drink cocktails; cannabinoid infused beverages; hemp protein bars and hemp chia seed bars; and hemp infused natural spring water.
Rocky Mountain High specializes in brand development of health conscious, hemp-infused food and beverage products. The Company currently markets a lineup of four naturally flavored hemp-infused beverages and a low-calorie Coconut Lime Energy drink. Rocky Mountain High Brands also offers hemp-infused 2oz. Mango Energy Shots and Mixed Berry Energy Shots, as well as a new Relaxation Brownie. The Company recently launched a naturally high alkaline spring water, Eagle Spirit Spring Water.
RMHB markets its products through brokers, distributors, and retailers. The company was formerly known as Totally Hemp Crazy Inc. and changed its name to Rocky Mountain High Brands, Inc. in October 2015. Rocky Mountain High Brands, Inc. was incorporated in 2000 and is based in Dallas, Texas.
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As noted above, RMHB has started to think more aggressively in terms of marketing strategy, including adopting a partnership based on geofencing, which involves the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.
Statewide Beverage Company distributes a full line of beverages to a very large footprint from Santa Barbara to the Mexican border covering retailers across Southern California. Statewide’s fast growing customer base includes over 4,000 chains and independent convenience stores and supermarkets.
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, said, “We will drive traffic to Statewide’s retailers through messages appearing on consumers’ smartphones directing them to the nearest retailer to stock up on Rocky Mountain High. The message will also include a discount coupon. Statewide is the perfect launch partner for this program. We developed a sales contest for the Statewide’s sales team to create some competition within their sales team and help make the launch more fun. With Statewide’s large retail account base and effective sales force, we have added another tool and incentives to ultimately drive our Company’s success in that market and to use it as a prototype for Texas and other markets.”
At this time, carrying a capital value in the market of $37.7M, RMHB has virtually no cash on the books, which compares with about $817K in total current liabilities. One should also note that debt has been growing over recent quarters.
RMHB is pulling in trailing 12-month revenues of $1.1M. In addition, the company is seeing major top line growth, with y/y quarterly revenues growing at 19.9%. It will be interesting to see if the new partnership impacts that growth curve. We will update this one again as new information comes into view. For continuing coverage on shares of $RMHB stock, as well as our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!