INTERNATIONAL SPIR COM USD0.001 (OTCMKTS:ISBG) is a sub-penny stock that’s been on the move as of late. Beverage stocks are traditionally volatile as a group, and ISBG is following this footprint as we opened trading for the year and has not looked back.
It has been a volatile ride if you trade shares, but they are liquid and offer enough depth to get in and out.
INTERNATIONAL SPIR COM USD0.001 (OTCMKTS:ISBG) chart is a perfect example of said volatility. If you look at the price action in the chart below you see a solid move in January 2017, followed by a measured pullback in February.
March has been somewhat sideways to date, but these type of moves are reflective of what it’s like to trade stocks in the beverage sector. This is not a sector for the faint of heart as share prices are as skittish as the consumer demand for beverages themselves.
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The recent moves in share price may be attributed to the recent company announcement that it has signed an agreement with Sirius XM Satellite Radio to create brand awareness for the newly launched website besadotequila.com for Besado Platinum Tequila™. Known as the “Forbidden Tequila,” Besado has a unique, botanically infused blend of aphrodisiac herbs of Maca, Damiana and Ginseng.
Now that the company has binding agreements with Park Street and Passion Spirits, finalized as of last week for its Besado Platinum Tequila™, the next step was identifying a nationally syndicated media outlet that would match the targeted demographic for Besado, which Sirius XM Radio achieves flawlessly. With the new agreement in place, our product will be showcased on a national stage during the height of the NCAA March Madness festivities, along with live reads on The Jenny McCarthy Show as well as by Jim Norton and Sam Roberts. After many months in the planning stages, this relationship will now bring our business model into focus and allow the company objectives to be achieved.
The company believes that the new marketing agreement will greatly expand its present reach and help bring the exposure needed to capture such markets as California, Georgia, Illinois, Arizona and Colorado. Besado was already available Texas, Florida, Louisiana, New York, Maryland and New Jersey. Park Street brings to ISBG the tools required and the tangible support services necessary to deliver Besado directly to the consumer with innovative solutions and exceptional service, on a much larger scale than the company was able to reach previously. “Passion Spirits provides the online platform needed to deliver our world class beverage to the consumer’s doorstep with the click of a few buttons. With the launch of the online store being ahead of schedule, consumers will have that luxury beginning today.”
“According to market data, at the end of the most recent quarter, Sirius XM Radio had over 31 million paid subscribers,” said ISBG Chairman and President, Alonzo Pierce. “McCarthy’s ‘Dirty, Sexy, Funny’ show is cutting edge, product-relevant and reaches a target audience that perfectly aligns with our marketing goals. The alcohol industry hit $5 trillion in sales last year. With the execution of this agreement with Sirius Radio, the final piece of the puzzle is now in place to tap into this hugely lucrative market sector and should provide shareholders the opportunity to see record setting revenues in 2017 and beyond.
With the on air advertising now finalized ISBG is now, having stock already in place in over 100 brick and mortar stores in addition to the online platform in Passion Spirits, poised to effectively harness its share of this massive market for our unique, and downright sexy Tequila product.”
The agreements now in place will allow them to meet or exceed their revenue projections of $2-3 million USD in 2017, with a ramping up of revenues in 2018 to $10M USD.
Our suggestion after writing about this sector for many years is to do your homework and read all information carefully. These stocks are driven by news and expectation, but the key thing to watch for beverage sector traders is the shelf space at your local gas station. It may take some simple observations about where a product is placed as retailers cater to a consumer who can change his or her mind at anytime and are influenced by a variety of factors. For continuing coverage on shares of $ISBG stock, as well as our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!