Friday, June 24, 2022

Facebook Inc set to bring TV style adverts breaks within its video streaming

Facebook Inc. (NASDAQ:FB) reportedly said in a statement that it is trying a new TV commercial style ad format in which sponsored videos can be placed in between Facebook Live streams.
Facebook was planning about the possibility of such ads for months. Publishers were anxious to know how the social networking giant can generate cash off of its huge push into real-time video. This kind of testing is a Facebook’s first attempt at advertising within the feature.
Facebook said it is not planning to share any revenue from the ads with publishers during these initial steps. The company presently pays a certain publishers like BuzzFeed and the New York Times to produce a certain amount of video on the service.
In a statement social networking giant said “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.”
According to the reports these proposed advert breaks can be slotted in somewhere in a given stream after the five-minute mark and will last no more than 15 seconds. Ads are currently being drawn from existing Facebook campaigns, but advertisers will be allowed to opt out if they think the ads can be slotted between potentially delicate videos.
Like Facebook Live has attracted fame recently for its role in spreading graphic videos of police killings that have ignited protests across the country.
These kind of videos can put off advertisers as they might not fancy their brands endorsing them.
These kind ads are adequate with Facebook Inc. (NASDAQ:FB)’s extensive tastes when it comes to video advertising. The social networking leader has a repugnance to pre-roll messages like the ones typically used by Google’s YouTube and similar video platforms, which according to surveys disturb too much from the user experience. As an alternative, Facebook now will split up every two or three videos watched repeatedly on the platform with an ad break.
 

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