Formerly known as Studio One Media, Inc. (SOMD) until it changed its name and ticker symbol in September 2015, Aftermaster is an audio technology company that operates through two subsidiaries: Aftermaster HD AudioLabs, Inc. and MyStudio, Inc. The first subsidiary is involved in the development and commercialization of patents issued and pending, as well as audio and video technologies for professional and consumer use. The second subsidiary is involved in the operation of recording and mastering studios for professional musicians.
Aftermaster Inc (OTCMKTS:AFTM) knows that what has investors the most excited is the imminent release of Aftermaster Pro, which takes the same types of technologies originally created for the professional market and adapt them for the consumer market. In a press release from early October, AFTM described Aftermaster Pro as “the world’s first personal re-mastering device.”
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The device, which is smaller than an iPhone, solves a major problem faced by consumers when listening to TV audio: the need to turn up the volume to hear dialogue and turn down the volume for special effects and other sounds. By using the Aftermaster Pro, which attaches to the TV using basic HDMI cables, you won’t need to adjust the volume over and over again.
The goal is to ship 50,000 units of Aftermaster Pro at a retail price of $169.00 by the end of 2016. The idea is that a consumer would be able to buy an Aftermaster Pro at electronics retail stores as a way to boost their overall home entertainment experience, the way they once bought sound bars, extra speakers or amplifiers.
For now, though, the company’s core offering is ProMaster HD, an online music mastering, streaming and storage service for independent artists. By using these services, indie artists are able to re-master their music in minutes. A top team of music and audio specialists at AFTM has developed the technology.
The big question for analysts is how much of a market reach the new Aftermaster Pro will have. According to AFTM, this new technology can also be integrated into any audio-capable device through the Aftermaster digital signal processor (DSP) chip or Aftermaster software. That would broaden the reach considerably for AFTM, beyond just TV home entertainment fans.
In fact, some analysts have likened Aftermaster to Dolby Laboratories, Inc. (DLB) and the popularity of Dolby Digital. They see Aftermaster Pro being added to smartphones, headphones, stereos, and just about any electronic device where audio quality matter. The new technology can add clarity, depth, volume and fullness to any audio source.
To make that vision a reality, the Aftermaster executive team (led by Justin Timberlake), has been signing high-profile partnerships with Simon Cowell’s The X Factor, The Grammy Foundation and Mark Burnett Productions.
For now, investors are taking a wait-and-see approach, which has kept AFTM from making any serious movement in the stock market. In fact, through the first nine months of 2016, the company’s stock has not traded higher than $0.54 in June, when AFTM originally announced plans for the Aftermaster Pro device.
On the plus side, the company has a high-profile executive team member in Justin Timberlake, a trusted brand name among professional musicians in the audio world, and a product (the Aftermaster Pro) that has already been a crowdfunding hit. What’s needed now is to bring all of those advantages to the consumer market at sufficient enough scale. If AFTM is able to do that, it may be able to push up against its 52-week high of $0.87, and then head higher. For continuing coverage on $AFTM and our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!